Back to homepage

22 Years and Still Going Strong! 

For more than 22 years, Horse Talk has been THE information source for all things equine. Our readership is over 52,000 and continues to grow with each issue! Horse Talk is a free, all-breed, all-discipline magazine distributed throughout Virginia and the bordering counties of Maryland. Please contact us with any questions you may have.


Click here to view our Nov./Dec. Online Issue!

Just enter your email address to sign up. There is no cost to you. If you experience difficulties viewing, try turning off your pop-up blocker.

Interested in advertising?

Send us an email for advertising information or view our Media Kit

Deadline for January/February is December 10th

More Information About Us:

Horse Talk is a free, full-color, bimonthly magazine started in 1992, and is locally owned by the publisher, Lois Baird.

Horse Talk is an all-breed, all-discipline magazine printed six times a year.

We print 35,000+ copies of each issue.

We have more than 465 distribution locations in Virginia and in the bordering counties of Maryland.

An additional 2,800+ copies of Horse Talk are sent to distribution points and subscribers outside of our main distribution areas and into other states including West Virginia, Pennsylvania, North Carolina, and Florida.


Well-educated, informed equestrians who want the best possible products and services for their equine partner.
• 68% are female
• Most are between ages 18 to 45
• Gross household income range from $120,000 to $450,000 per year
• 43% own their own farm
• 56% have 3 or more horses
• 30% of the horses owned were for pleasure riding
• 38% compete in at least one event per year
• 25% owned horses for breeding purposes with a few who used their horses for other purposes.

Horse Talk Magazine is a superior regional equine publication dedicated to providing news and information to horse lovers in Virginia and the bordering counties of Maryland – no matter what their riding discipline. Our readers trust us to provide them with accurate, useful information in each issue, including:

• Regular Features – Highlighting local events and equine professionals and amateurs making a difference in our area
• What’s News – Informative, interesting news clips on association news and area happenings
• Product Review – Helpful information on new products for equestrians
• Calendar – The most complete and accurate list of local show dates & equine events available

Click here to see the results of our reader survey to get a better idea of why our readers LOVE Horse Talk!

Contact Us

Your Name (required)

Your Email (required)


Your Message

Please copy the CAPTCHA info below so we can avoid spammers

Fill out the form above to contact us or feel free to give Lois a call at 540.548.4613 to discuss your advertising needs! She can discuss the many options available for print and online advertising. You can also view our advertising rates